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Jumeirah Hotels & Resorts

“Sally Richards and her team have provided invaluable support across a number of business critical distribution projects, including business analysis and quality assurance of internet distribution systems (IDS) and extensive internal colleague training for the introduction of Jumeirah’s new GDS code JT.


Their professional insights played a fundamental role in protecting existing revenue streams, and ensuring that key sales colleagues across the organisation were fully equipped with the knowledge to successfully perform in their roles and optimally support JT in the field.”

Kristie Goshow , Group Director e-business & Customer Development

Project Brief

To support Jumeirah implement their distribution strategy including the move to PL on the GDS.

How we helped

Worked with the team to develop the distribution strategy and obtain approval and provided project assurance and expert insight into the idiosyncracies of distribution management.  Developed training programme to develop global sales team on the strategy and impact to clients (corporate and leisure).