Rachel’s career in communications has spanned 25 years working across all areas of marketing communications with some of the world’s biggest brands across multiple sectors including Kellogg’s, Vauxhall Motors, Ford Motor Company , British Airways, Virgin Atlantic and Sarah Lee Bakery. Her travel and hospitality portfolio incorporates work for hotels, airlines, car rental, theme parks, tour operators, coach and rail companies and travel management companies. She is well versed in all aspects of internal and external communications, with first-hand knowledge of corporate, consumer and B2B brand communications. Rachel is a highly user friendly board director level communications support.
• Working with leaders and managers to engage and drive change to communications out put.
• Auditing and then creating an effective communications structure to meet business needs.
• Developing a communications strategy and function to support the business plan by reaping greater value from communication output.
• Internal communications – supporting businesses with management and communications strategy, planning, recruitment and training.
BSc Hons Psychology; MCIPR, PRCA member, Vice Chair of the PRCA’s Travel and Tourism Group.
Why I love what I do
Seeing a business harness communications to deliver a stronger and more valuable reputation amongst its stakeholders is highly satisfying. I often work with business leaders who see little or no point in communications when we begin, but quickly become converts once they have the right internal support and external approach.