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Kaplan International English

RaspberrySky Services LtdOur FansKaplan International English

RaspberrySky - Kaplan International

Kaplan International English has really benefited from RaspberrySky’s great understanding of yield management and distribution best practice. We worked on a project to consider the application of revenue management techniques to the English language travel business. The RaspberrySky team were able to draw on their knowledge and apply it to a different industry, generating workable strategies that can be readily applied.

Martin Smith, Marketing Director, Kaplan International English

Project Brief

To review the Kaplan International educational programmes from a systems, process, data and agent engagement to identify if hospitality yield and distribution practices could be applied to the Kaplan business.

How we helped

We reviewed the IT systems and the current business processes for agent and direct business in two key markets. We interviewed agents in a market to understand their openness to flexible and seasonal pricing. We modelled a data set to understand booking behaviour – lead time, channel to determine opportunities to introduce a more dynamic pricing approach.