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Premier Inn



Project Brief

To provide revenue, distribution, B2B hospitality expertise in a range of projects.

How we helped

Provided consulting in the following areas: B2B strategy, Groups, Call Centre, Meetings, Reporting, Online payments, Restaurant Automation, Revenue Optimisation, GDS, Turndowns; which included a combination of  strategic, business process & project management support.

“We found Sally and the RaspberrySky team to be integral to the successful delivery of several major business projects.  They are expert in the field with high level of detail that often meant we picked up problems before they happened. RaspberrySky have also written directional papers on B2B hotel industry with associated connection and distribution options facilitating high level decision making in the business. We have felt confident to return to RaspberrySky on a number of occasions to help our business.”

David Cooney, B2B Solutions Manager at Whitbread, UK Premier Inn operation

“With over 580 hotels in the UK and a growing international portfolio, Premier Inn has a well defined operation, however when our strategy included broadening our distribution and growing international business we turned to RaspberrySky, the ‘experts’ in this field.  Equally when we wanted an objective review of our RMS and Revenue Management strategy we turned to RaspberrySky.  They fully understand our business and consistently provide us with insightful recommendations which they are then able to implement, project manage or assist in procuring.”

Siobhan Lawlor , Head of Customer and Business Applications, Whitbread Hotels & Restaurants

“RaspberrySky have worked with Premier Inn on two significant Revenue Management projects during the last year.  The first project involved a detailed review of our revenue management systems, processes and people capability.  This exercise proved invaluable in setting our 3-4 year strategic roadmap and as a result we asked Sally to work with us on a second, more detailed Revenue Optimisation Project which involved defining new processes and system enhancements to improve the efficiency of our central revenue department.

Sally and her team worked closely with Premier Inn to pilot these new ways of working, which have allowed us to make significant headcount savings, but also deliver greater support to the business and improved commercial decision making. RaspberrySky integrated incredibly well with the team and secured high levels of engagement through a difficult period of change.  I would highly recommend RaspberrySky and will undoubtedly use them in the future for other business change projects.”

Wayne Arthur, Head of Trading, Whitbread Premier Inn