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Sally Richards

Sally Richards
Managing Director

Over 20 years in the travel and hospitality industry with Pegasus, REZsolutions, Utell, Leonardo Media, Qantas Airways, Jetabout Holidays, Retail Travel Agency and freelance consulting before setting up RaspberrySky Services Limited in 2007.

• Helping businesses to optimise the performance of their technologies, infrastructure, processes and people – leveraging my international and domestic experience
• Content management solutions, online distribution and revenue management
• Experienced project manager
• End-to-end RFP processes, global competitor/user group research studies and private label migration

Ashridge Management Programme, IPD Certificate in Training Practice, Spearhead Marketing Foundation, Diploma Travel and Tourism, PRINCE2™ Foundation and a conference speaker

Why I love what I do
I love working with different types of companies in the travel & hospitality industry and help them to overcome challenges, improve their performance, opening their eyes to a different way of thinking but ultimately achieving the results that make a significant difference to their business.