Dina Soliman - Pedersen
Brand & Marketing Consultant

Experience

Broad international experience spanning across USA, UK and Middle East for more than 15 years. Specialising in Brand development and Marketing within the Hospitality industry since 2012, having worked with big international brands like Intercontinental Hotels Group as well as boutique independent operators like Point A Hotels.

Skills

Market and consumer insight. / Brand development & launches Innovation, NPD and guest experience. / Marketing strategy. / Digital Marketing. / Panellist and moderator in international conferences and industry forums.

Qualifications

Said Business School – Oxford University – Digital Marketing Strategies Georgia State University – MBA (honours) – Major Marketing Ashridge Executive Education, Leadership Programme.

Why I love what I do

Brand and marketing is the perfect intersection between an analytical scientific approach and a creative mindset, and that is where I thrive. I love working with people and jointly tackle business challenges. Whether it is bringing a new brand to light or breathing life into an established brand via new innovative concepts or creative marketing campaigns, it’s both fun and hugely rewarding.

My fun time

Curious by nature, I love stimulating and enriching my brain by learning about a new topic, a new language, dance or culture. So if I am not travelling, I will be in a salsa or Zumba class, wall-climbing, watching a Ted Talk or listening to a podcast. I also love to write and I have my own series of articles “She Shines”, sharing stories of amazing women.