Sally Richards 
Managing Director

Experience

For the last 18 years, she has been leading RaspberrySky, a leading hospitality and travel consultancy, specialising in offering bespoke solutions to a fabulous range of clients. Prior to founding RaspberrySky, Sally was VP Commercial for Pegasus / Utell based in the US and UK.  Having also worked in Media, Tour Operating, Airline and Retail Travel.  Since founding RaspberrySky, she has been fortunate to build relationships with a great set of partners

Skills

Over the years she has been fortunate to work with a broad selection of customers, in the supply and demand side of the travel and hospitality industry.  Our client briefs are often ‘fluid’, often driven by a ‘point of pain’ – she is able to take complex problems, get ‘under the bonnet’ of the issues and help our clients to put into place strategies to overcome and grow their business.  RaspberrySky has been fortunate to have long standing relationships with their clients, re-engaging as their businesses evolve - with a keen focus on technology innovations and customer experience.

Qualifications

London & Partners Mentor, Advisory Board Member, Strategic Counsel, Diploma Travel and Tourism, Ashridge Management Programme, IPD Training Practice, Spearhead Marketing, PRINCE2™ Foundation, Subject Matter Expert (SME) for transformational projects, Guest lecturer at Ecole Hoteliere de Lausanne (EHL), a keen vlogger and conference speaker

Why I love what I do

I love working with different types of companies and help them overcome challenges, improve their performance, opening their eyes to a different way of thinking but ultimately achieving the results that make a significant positive impact to their business.

My fun time

Watching and playing polo, travelling the world and watching great bands play!