Criterion Hospitality
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THE BRIEF
Support the growth strategy of the Zedwell brand by identifying the IT stack that will enable the brand to scale, onboard, automate and optimise revenues and operational efficiency in a cost efficient commercial model, removing any legacy systems. Achieve complete digital guest journey with the ability for the guest to go ‘straight to their room’ without the need to download an App.
HOW WE HELPED
Audit the current Zedwell IT stack alongside the aspirational digital customer journey and identify the IT blueprint for the business. Identify the solution for keyless entry using a PWA Complete a high level RFP for new systems to expedite the process of decision making, ensuring that the final blueprint supported their current and future needs
“Sally and the RaspberrySky team have been instrumental in supporting Criterion Hospitality
as we grow the Zedwell Hotels portfolio. Their deep expertise in automation and system
integration helped us streamline complex processes, enhancing our operational efficiency and
enabling smoother scaling. RaspberrySky’s attention to detail allowed us to identify potential
issues early, while their insightful recommendations have empowered our decision-making.
Their professionalism and reliability have made them a trusted partner, and I look forward to
collaborating with them again on future projects.”
Halima Azia – Head of Hotels, Criterion Hospitality