Kempinski
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THE BRIEF
Review Kempinski’s current central reservation system(CRS), property management system (PMS) and customer relationship (CRM) architecture; including a market benchmarking exercise to understand industry best practice and how they compare. The brief required RaspberrySky to identify new opportunities that the evolution of hotel technology has provided in database functionality, system usability, integration and access security.
HOW WE HELPED
We performed a comprehensive review of data and process flow on Kempinski’s systems and processes in place including CRS, PMS, CRM, RMS, data warehouse, POS and distribution. We interviewed key stakeholders to understand brand goals, objectives, priorities and differentiation points. We then benchmarked Oracle products against the competitive set in the market, produced risk assessment & made recommendations on alternative solutions.
“We engaged Raspberry Sky & HTC’s services for a neutral, detailed review of our current reservations systems infrastructure, including the Property Management Systems, Central Reservations Systems, including the various distribution channels including channel manager, GDS connectivity and website booking engine. This was requested in order to evaluate current strengths and weaknesses, identify opportunities in order to support Kempinski in defining the future distribution road map to ensure distribution efficiency, brand consistency, agility and adaptability to optimise online business for the group. With a deep insight into the vendor community, RaspberrySky & HTC were able to deliver the predefined scope of work in a tight time frame, and would recommend RaspberrySky & HTC for any future PMS / CRS / Distribution related projects.”
Riko van Santen, Vice President Digital Strategy & Distribution, Kempinski Hotels