Melia
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THE BRIEF
To provide a ‘UK perspective’ for the ‘UK flagship hotel’ of the current website user experience and distribution strategy.
HOW WE HELPED
Full audit of the website and distribution strategy identifying areas of improvement. Gave them a ‘customer viewpoint’ of how people book and the areas for focus. Provided ongoing support with the team to manage the implementation.
“RaspberrySky has enabled us to gain an objective ‘UK perspective’ on the Melia White House website and quickly identified how we could further optimise our SEO, improve keywords & site conversion tracking and the overall guest experience. Along with a full distribution review , we have been able to frame a distribution strategy. RaspberrySky presented the findings in a way that was easy to understand and their on-going support and guidance has been incredibly valuable and they continue to be an important partner”.
Gioele Camarlinghi, General Manager, Melia Whitehouse