Home Grown Hotels
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THE BRIEF
Develop a commercial strategy to optimise performance of the growing hotel
portfolio.
HOW WE HELPED
Initially we conducted a short piece of work focusing on current
distribution, pricing strategy and RMS utilisation. This led to an in-depth
Commercial Review (which included analysis of Trading Performance,
Strategy, Pricing, RMS utilisation, Room Type review, Rate and Product
review and Market segmentation). Working closely with the Commercial team,
we develop a new Pricing and Distribution Strategy which included rate and
product, re-engineer the PMS and RMS to support and strategies for direct
and indirect business.
“RaspberrySky audited our entire distribution and pricing strategy with recommendations and strategic thinking. We embarked on a total overhaul of our pricing strategy that has now optimised our RMS, PMS and distribution network that offers future growth. Thanks to the experienced and knowledgeable team at RaspberrySky we now have a documented strategic pricing strategy that is a corner stone of our long-term commercial strategy.”
Mathias Saleborn, Commercial Director, Home Grown Hotels