The Pig’s


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THE BRIEF

To support the evolution of the distribution and channel strategy
in order to open the funnel of markets to grow their customer
base, in line with their growth and demand low periods.

HOW WE HELPED

We analysed their current business and channel mix, alongside
their current technology stack. Identified the impact of current
and proposed systems. Demonstrated typical business mix for
similar hotel groups and size of market. Benchmarked the
hotels v competitive set and completed cost of distribution
modelling. Developed a range of options and made
recommendation for strategy.

“We turned to RaspberrySky when we needed to refine our distribution strategy, having had a successful partnership with them on previous projects. Sally and her team exhibited exceptional diligence in understanding our requirements. They analysed our business data and presented insightful recommendations that aligned with our strategic objectives.

Their suggestions were not only well-thought-out but also tailored to fit our needs. They considered the necessary complementary tech stack and financial aspects, ensuring a comprehensive solution.

RaspberrySky's understanding of both systems and processes is invaluable. I would recommend their services, and I wouldn't hesitate to partner with them again in the future.”

Jonathan Prikockis, Revenue Director

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Central Park Collection

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Zien Group