Travelodge
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THE BRIEF
To undertake a review of key hotel’s positioning on the GDS and make recommendations to improve the ability for an agent to search and be able to read content that is both accurate and enticing. The aim to drive an improved look to book ratio.
HOW WE HELPED
The identified 250 hotels and re-wrote the textual information for all ensuring the location, GEO-coding, amenities, directions and key searchable components were loaded correctly across the GDS and also the PMS. Working directly with the distribution team to ensure all data was updated in a timely manner. We also developed ‘clones’ for each GDS to ensure consistency with new builds moving forward.
“The team at Raspberry Sky have unparalleled knowledge of hotel distribution and have been invaluable in identifying the areas that will make the biggest difference for us. Their attention to detail ensures that you don't miss any opportunity and there have been clear benefits to us after putting their recommendations into practices.”
Chris Orme, Sales Director, Travelodge Hotels Ltd